Project detail
Rewardly
Transforming the chaotic & traditional world of credit card rewards, subscriptions, and vouchers into a simple, joyful, all-in-one dashboard, making financial perks feel truly rewarding.
App Platform
In the Spotlight!
Exciting rewards, tailored just for you!
Available Points
20,000
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🔥 Trending Gift Cards
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My Redemptions
Rewards
Managing credit card benefits, subscriptions, and reward points is often overwhelming for users. With multiple apps offering perks, cashback, and vouchers, users struggle to track and redeem these benefits efficiently.
This app aimed to simplify financial perks management—from viewing card usage to claiming gift cards and subscriptions—all in one unified dashboard.
Context
What?
Why?
Problem
Even when users earned rewards or cashback, it often felt abstract.
The value wasn’t clear, and redemption was tucked away behind too many taps or confusing language.
Gift cards felt transactional. Subscriptions lacked visibility. Points expired without warning.
The experience didn’t celebrate the user, it felt more like an admin panel than a reward.
Goal
Turn financial rewards into something people could see, understand, and enjoy using.
Make the interface feel personal, not generic. Simple, not overwhelming. Design a space where users
could track spending, view benefits, and redeem perks, without needing a manual process.
One screen-One place-Everything rewarding.
Understanding: Why do people care about rewards?
“I only check rewards if I know I’ve made a big transaction, like travel bookings or high shopping spends. Otherwise, I forget they even exist.”
“I redeem gift cards mostly during festivals or sales. It feels like bonus money. But the process has to be quick, too many steps and I just leave it.”
“I like seeing how much cashback I’ve earned. It feels like I’m being smart with my money. But sometimes I don’t know where to use it or if it’s expired.”
“When the app clearly shows where I can use rewards, like Uber, it makes it easier. I’m more likely to redeem when it feels familiar.”
Designing Their Journey in Just 64x64 Pixels
"I developed wireframes to define the layout, optimize the user journey, and ensure early stakeholder alignment before moving to the visual design phase.
Defining problem with (5W+H)
Who: Credit card users who earn points, cashback, or subscriptions but struggle to view, understand, or redeem them effectively.
What: Users miss out on rewards due to unclear, scattered, or complex redemption processes.
How: By hiding rewards behind multiple steps, unclear CTAs, and impersonal design.
When: After earning rewards, during the process of viewing or redeeming them.
Why: The experience feels technical, cluttered, and lacks guidance or excitement.
User
pain points
Users had to log into multiple apps or websites (banks, partner stores, etc.)
No central dashboard for viewing all perks
Points expired silently or went unused due to lack of alerts
Redemption involved too many steps or confusing UI
No personalization—offers felt generic and irrelevant
Rewards felt boring or transactional, not exciting or celebratory
Emphatise
Research and understand user pain points
Analyse
Scope and solve for these frustrations
Deliver
Design baed on assumed constraints
I asked myself
How would I improve traditional methods of earning rewards journey UX?
Rewards
Gift Cards
My Redemptions
Gift Cards
Order Details
Before moving towards visual design, I structured the Information Architecture to logically organize features, streamline user navigation, and align the flow with both user needs and business objectives.
Process
We began by understanding how users interacted with their cards, rewards, and gift cards. After identifying
friction points in discovery and redemption, we designed the flow to make rewards visible, engaging, and easy to use.
We used familiar brand visuals, simplified steps, and added helpful touches
like summaries and status indicators, making the entire journey smooth and rewarding.
Unified Dashboard: The screen consolidates rewards, bill payments, subscriptions, and offers into one simple, scrollable interface reducing the chaos of switching between apps and making financial perks easy to track.
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In the Spotlight!
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Pay Card Bill
Past Bills
My Card
Rewards
Clear Top Actions (Pay Bill, Past Bills, Rewards, etc.)
Welcome Prompt + Suggestions
Visual Highlights (In the Spotlight / Offers / Cards)
Membership Benefits (Dining, Movies)
Membership Benefits (Dining, Movies)
Solution:
Creating one unified dashboard:
Reward Flow, Reimagined 🎁
We broke down the rewards experience into a simple 3-screen journey—starting with a quick pop up intro, followed by a dynamic explore section, and ending with a clear redemption tracker.
Each step builds context and excitement, keeping users engaged while making redemptions feel easy, purposeful,
and fun.
Making redemption easier and more visible:
Browse Rewards
Explore a wide range of gift cards from top brands like Amazon, Flipkart, Myntra, and more. Quickly filter by category to find what suits you best.
Pick Your Denomination
Select from preset amounts or enter a custom value. The required points are displayed upfront, so you always know your options.
Redeem with a Swipe
Confirm your gift card value and swipe to redeem instantly. Enjoy a fun, intuitive, and quick redemption process.
Access Instantly
Your gift card appears right away—ready to copy, use, or check details like expiry and redemption steps.
Gift Card Redemption Flow 🔐✨
Track & Manage Your Card Effortlessly💸
Get a complete snapshot of your card:
Home
Memberships
My Card
Rewards
Highlighting perks in a friendly and personal way
Live Credit Overview – Check your available spend, total limit & usage.
Reward Points – Instantly view and redeem your earned points.
Smart Transaction View – Stay updated with real-time unbilled and billed activities.
No Surprises – Always know your outstanding balance and upcoming rewards.
Quick Snapshot – Instantly view your available points and gems.
Easy Redemptions – Redeem for products, gift cards, and subscriptions in a tap.
Personalized Picks – See top rewards tailored to your location.
Track Orders – Stay updated on your reward deliveries in real time.
Unlock Your Rewards Power:🔐
We broke down the Spin & Win experience into a simple 3-screen journey—starting with an interactive slot machine, followed by a celebratory reward screen, and ending with a helpful lock state when points run low.
Each step builds anticipation and delight, keeping users engaged while making the experience feel rewarding, exciting,
and easy to come back to. 🎉🎰
Test Your Luck-Spin & Win Flow 🎰
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Products
Gift Cards
Subscriptions
Exchange
Points
Available Points
20,000
Rewards
Home(Dashboard)
My Card
Rewards
Memberships
Greeting & Card Info
Linked Cards Overview
Total Reward Points
Active Subscriptions
Quick Actions
Card Details & Limits
Membership Expiry Tracker
Rewardly
Categories of Benefits
Claim New Benefits
How it Works / Tips
Redeem Options
Gift Cards
Subscriptions
Claim Offers
Celebration Element
Recent Transactions
Bill Statements
EMI Options
Usage Summary
Promotional Offers
Membership Benefits
Welcome Offer Box
Brand Categories
💭 A Few Reasons People Miss Out on Rewards
Skipping redemption due to long, confusing flows
🎁
💳
Not knowing which card gives the best benefit
Forgetting reward expiry dates
Designing for a tiny space meant every pixel had to pull its weight.
I had to be intentional, not just about how it looked, but how it felt.I used friendly shapes,
soft edges, and vibrant tones to echo the emotions behind key moments:
a user unlocking a reward, a gentle reminder to pay a bill, the delight of cashback arriving instantly.
Power Up Your Card Benefits ⚡
Instant Card Overview – Quickly check your available balance and total credit limit.
No Bills? No Worries! – See at a glance when you're bill-free and ready to spend.
Unlock Exclusive Perks – Dive into top offers like:
🎟️ Free Times Prime Membership
🍽️ Flat 25% off at 2000+ restaurants
🎬 Buy 1 Get 1 on movie tickets
Smart Rewards Preview – View all your card benefits in a simple, easy-to-digest layout.
Tap. Explore. Enjoy. – Everything you need to maximise your card is right at your fingertips.
We broke down the Spin & Win experience into a simple 3-screen journey—starting with an interactive slot machine, followed by a celebratory reward screen, and ending with a helpful lock state when points run low.
Each step builds anticipation and delight, keeping users engaged while making the experience feel rewarding, exciting,
and easy to come back to. 🎉🎰
Test Your Luck-Spin & Win Flow 🎰
Learning & Reflection
What I Learned
Through this project, I learned how to translate complex financial data, like rewards, subscriptions, and benefits, into a clear, engaging experience that users can understand and enjoy. I realised the importance of:
This project reinforced how thoughtful IA and clean UI can transform a tedious process into a rewarding user experience. 🚀
using elements like brand icons, summaries, and status indicators to reduce friction and increase clarity.
Working with constraints, such as limited space on mobile, while still ensuring all key information was accessible in one screen.
Humanizing financial UX
by making it feel more like a celebration than an admin panel.
Designing with empathy
especially when simplifying features like points redemption, which users often ignore due to confusing flows.
Balancing structure
